Sadia Dada

Sadia Dada’s experience spans Communications, Brand Building, Sustainability Management as well as Media and Reputation Management. She has earlier served at KE as Director Communications and Chief of Staff and later at Philip Morris Pakistan as Director Communications. Sadia returned to KE and currently leads the Marketing, Communications, ESG and Customer Experience functions. An alumnus of Lahore University of Management Sciences (LUMS), she brings multi-sectoral experience from her past affiliations including Unilever Pakistan, Nestle Pk and Mobilink (now Jazz). She is part of NOWPDP’s Board of Advisors and Founder of Women in Numbers, an online networking community exclusively for working women. She tweets at @DadaSadia